Custom designs available now!


About us

 Sweet Custom Jewelry is owned by husband and wife, Bob and Alissa Sweet (along with their dog/greeter Jorge!). Bob grew up in DeWitt, MI and Alissa grew up in Okemos, MI. 
They met at a local jewelry store who employed them both. After quite a few years working side by side, becoming the stores "custom experts" and, along the way, Bob decided to ask Alissa on their first date. Both of their lives were changed forever and after about one and a half years together, Bob asked Alissa to be his wife.
She launched their Sweet Custom Jewelry Facebook page a few months later and orders began pouring in. After their wedding in October 2014, Bob and Alissa decided they wanted to open their own retail location and began searching for the perfect spot.
Old  Town, Lansing, seemed to call to them. They loved the homey feeling they both felt when they arrived and they knew that they had the perfect location.
Their dreams came true when their real estate agent found a spot that hadn't even hit the market yet!
Sweet Custom Jewelry opened their doors in September 2015!


Sweet Custom Jewelry has been voted #1 Jeweler, 2017, 2018 and 2019 in the "Top of The Town" awards.


Our team: 

Bob-Owner, Master Jeweler

Alissa- Owner 

Jorge-Greeter

Barb-Manager, Sales

Tonya-Goldsmith

Peggy-Sales

Kelsey-Sales